Content Marketing for E Commerce

Many retail business blogs are going out of the track or outdated, creating difficult time for online marketing of retail products. So a different approach to the content marketing of e commerce products has been evolved. The small online commercial houses and individual businessman will definitely get value addition, if the contents of this article will be utilised by them.

1. Video:

After podcasting, video era has come through YouTube, which is easy to produce, device friendly, socially sharable, numerous customization options & most popular among web users now a days. Therefore the e commerce companies must eye on the YouTube channel for interviews, how to, product demos, customer stories, humour etc.  


2. Social Networking:

Different social networking sites offer varying degree of business opportunities, while facebook pages as good as Google+ work highest. Blog posts, reviews, quizzes, videos, forums, hang outs etc. can all be live and sharable, and these data when updated on a regular basis will create a content-rich marketing tool for the e commerce sites. Further, the profile created in Google+ will boost the search engine ranking of the company.
3. Google + :
Dell has hosted a lot of Google + hang outs (Like a Webinar) on cloud computing, virtualization, & product descriptions. Contents like tutorials, group discussions, forums, online classes, club discussions can be performed through this hang out method.
4. Infographic Marketing:
Infographics are one form of content that one can craft around a public relations campaign, by submitting it to blogs, online magazines, & news sites. This type of marketing usually put the online company in the top pages of search engines, though this topic types are very often posted in non-topic domains. 

5. Newsletter & Email:

Commercial emails can be converted to content marketing by including educational and entertaining articles, photos, animation GIFs, & recipes. Informative emails can easily outperform emails purely meant for product selling. Techniques for maximization of newsletter readership must be adhered to.


6. Free Downloads:

Allowing free digital downloads like MP3, & Videos is a content marketing tool, which creates good feeling about the brand of the company. While offering free downloads, one can also offer free content that can be shared through socials.

7. Curated Content:

YouTube playlists, Pinterest, Amazon's Listmania are various forms of content curation. This is a content marketing tool, either from the web or from your own blog. The photograph shown below may be pinned in Pinterest for content curation.


8. Reverse Guest Blogging:

Guest blogging is a popular method for marketers to build backlinks & popularise their products & services. Reverse guest blogging invites influential bloggers to contribute to the social network of the e commerce site.


9. Customer Generated Content:

The customers/users should be allowed/encouraged to play blogger, reviewer, curator or videographer along with the e com site's social tools in order to share their content in their networks. This marketing tool can be experienced in Amazon's Listmania.


10. Mobile Apps:

Utility and entertainment apps are the content marketing techniques of e commerce sites. The underneath example shows this tool vividly. The new wave of affiliate marketing is going API (Application Programming Interface), which enables the products and features to be integrated into useful applications, with seamless transaction capabilities (in-app), and thus to generate repeat business.

Example: (Walgreen's Prescription Refill API)
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