Fromthesun: Use Google to Improve your Business

CHAPTER II

This product is an enterprise class web analytics solution, which provides you access to the behavior of the visitors. Traffic data can be analyzed to create better targeted ads; determine the content that interests the visitors; & manage the AdWords campaign. This tool is most effective for driving right & targeted traffic to the website.

The Google Analytics platform lets you measure user interactions with your business across various devices & environments. Price: Free upto 5 Million pageviews per month.

Google Analytics

Google Realtime:

This product can help grow your brand by calculating audience's attitudes, perceptions, & online activities in real time, such as, tweets, blog posts, presence in social networks, follow trends, & track popular posts & articles. Price: Free.

Google Custom Search Engine:

With this product, you can add a powerful search box to the homepage of your website to help people find what they need on your website. You can tailor the look and feel of the Search Box & Search Results, so that they match the website's aesthetic design. Price: Minimum: $100 USD per year and up. Price depends on the number of queries the engine receives every year.

Google Desktop:

Google Desktop was a software with search capabilities. It allowed text searches of a user's email messages, computer files, music, photos, weather news, streaming news, chats, web pages viewed, & the ability to display Google Gadgets on the user's Desktop in a Sidebar. This product is going to be discontinued by Google. Price: Free.

Google Finance:

Real time domestic and world market news from the top sources all over the web, stock analysis, currency information, trends, and a handy custom portfolio creator are the main features of this product. Price: Free.

Google Calendar:

This is a time-management interactive web application. The upcoming events of your business house can be shared in-house efficiently. This product allows other users to suggest events to be scheduled & get event reminders via email or text messages to your mobile. Price: Free.

Google Drive:

This is a file storage & synchronization service, which enables user cloud storage, file sharing, & collaborative editing on documents, spreadsheets, word processing, presentations, & more. Price: Free up to 15GB of online storage space. Price for additional storage from 100GB to 16TB: $4.99 USD per month.